We’ve spent a lot of time lately discussing how to stay virtually connected to clients and prospects, but I still firmly believe that nothing “I’ve Been Thinking About You”  better than a good old fashioned stamped & mailed card.  I don’t  mean a traditional mailer that you do once a year to all your clients with a magnet or calendar on it, but a card sent out, especially for them.  Be it, on the anniversary of their home purchase (always a popular one)  or perhaps you know (through social media maybe)  when their birthday or wedding anniversary is –  sending out a card keeps you top of mind with your past clients (or  even ones who have worked with you, but have taken some time off from searching for a while).

I use a company called  www.cardswithgifts.com  which is a fabulous and affordable tool to have in any business that utilizes maintaining past customers.  In addition to being able to maintain contacts, and keep their important dates on your calendar,  you can also manage campaigns (sending out the same postcard or card to multiple people), and- what I think is best of all-  create your own personalized cards with pictures.  You can send ala carte cards for $2.99 (including uploading pictures)  or purchase an account for as low as $100.

Personally, I feel it is a $100 investment well spent, because the types of cards you can create really stand out in people’s minds.  I use it both personally and professionally, and I always have people commenting on how great the cards they receive are.     Check it out, it definitely is an excellent investment.